Why are these clients happy?
Brand Success has two parents - consumer insight and gritty focus. Without insight there is no surety, without surety there is no confidence and without confidence there is no ability to create ideas that goes beyond the category norm. And all these ideas have.
In-depth focus groups, creative consumer workshops and stakeholder based brand workshops ( on and offline) have been at the heart of these projects. And - Its not rocket science - but the process works. All creative executions were developed in conjunction with Publicis Mojo Melbourne.
Brand & Communication Strategy: Tourism Victoria
" I have worked closely with TanIa since the beginning of the 'Jigsaw' campaign in 1992. In my opinion, TanIa is unsurpassed in her ability to distill a plethora of information into an original and thought-provoking strategic insight. Her intelligence has provided the direction and inspiration for the award-winning creative executions for the Jigsaw campaign. She is utterly professional and a dream to work with. Dorana Wirne General Manager, Destination and Product Marketing Tourism Victoria
Brand Positioning & Strategy: Nike
"We have worked together for the last several years on a range of strategic projects with the Nike brand through the Asia Pacific Region. Tania's point of difference is her ability to combine expertise in consumer insight with an understanding of creative communication in messaging and channels to achieve business results. Her work with our teams has always been a cataylst for the development of marketing programs that have delivered quality outcomes in the form of higher levels of consumer affinity and enhanced business performance. Without exception, the most talented consumer strategist I have had the pleasure of working with over the last 15 years." Michael Scott Marketing Director Nike. 2004 - 2009