Our Approach

iSPY is a new breed research and strategy consultancy that combines the discipline of research with the flexibility & creativity required to develop powerful brand and communication strategies. Born of a research and creative planning background, iSPY specialises in Strategy & Research for Brands seeking greater talkability.

iSPY operates on the premise that the best outcomes are delivered by using the best people .

All research projects are customised to client needs; bringing in the best, most experienced qualitative and quantitative talent to suit the task at hand. We don't have a bunch of people sitting at their desks waiting to be briefed but we do create teams of specialists to deliver great outcomes.

And unlike many other traditional  research firms we are highly connected to the real world of brand communication. We'll do everything to find out what will create positive and powerful word of mouth referral and ultimately commercial success for your brand.

"Word of mouth is now the greatest purchase influencer with two out of 3 of purchase decisions primarily influenced by word of mouth recommendation." (1)

…..so its vital insight and strategy is geared to discovering what WILL make people talk.

And as our name suggests, insight is at the heart of every job we undertake - however we do pride ourselves in working with different clients in different ways. Examples include:

• Brands seeking to define a robust brand position and articulate their Brand DNA via our BRANDBUTLER
• Brands seeking greater consumer insight to fuel communication & innovation ideas VIA iSPYCOMS
• Testing communication ideas before they get produced through the AD-DOCTOR process
• Evaluating sponsorship /celebrity ideas specific to different targets through iSPY BRAND FIT

Brand communication and talkability comes down to 5 powerful ingredients and 5 key questions for Brand Owners. More>