Brand Positioning Process

Tailored Research

iSPY tailors research methodology to suit the consumer and their communities. Its much easier to talk to a teenager about their lives within their own friendship group (affinity group) while you can chat to retirees anywhere,anytime about just about anything (random selection). Our expertise includes:

Focus groups - Ethnography/ observational research - Online community discussions & blogs - Brand Clouds (Projective technique used in qual research).

Brand Fit : Media & Sponsorship Evaluator

Brand Fit Evaluator: Assess relevance of sponsorship and celebrity properties to achieve brand
objectives.

Creative Communication Training Workshops

One day workshops for marketing executives who seek to improve their understanding of the creative
process and develop their skills and knowledge in working more productively with creative partners and
agencies.

iSPY HOT HOUSE: Online INNOVATION forums

On-line forums are a cost effective way to get insight into target communities and turbo charge the innovation process. Forget starting with the corporate navel gazing in 2 day brain storms; Start with your consumers. They’ll open doors to innovation that might otherwise have got shut down in the boardroom.

We seek out ideas and opportunities that provoke an emotional response,a surprise, a delight, amazement, humour, involvement, achievement,status. That's how you’ll start to create a brand worth talking about.